{"id":2727,"date":"2026-09-08T07:45:33","date_gmt":"2026-09-08T07:45:33","guid":{"rendered":"https:\/\/www.ameco.et\/english\/?p=2727"},"modified":"2026-09-08T07:45:33","modified_gmt":"2026-09-08T07:45:33","slug":"ameco-english-rebrands-as-ameco-africa-a-strategic-digital-leap-across-the-continent","status":"publish","type":"post","link":"https:\/\/www.ameco.et\/english\/ameco-english-rebrands-as-ameco-africa-a-strategic-digital-leap-across-the-continent\/","title":{"rendered":"AMECO English Rebrands as AMECO Africa: A Strategic Digital Leap Across the Continent"},"content":{"rendered":"<p><em>By Miwodew Muluye<\/em><\/p>\n<p><strong>\u200bAddis Ababa (AMECO)- In a major transition timed with the Ethiopian New Year, AMECO English has officially\u00a0 transformed into AMECO Africa, shifting to a fully digital-only media platform designed to elevate its coverage from regional reporting to a pan-African scope.<\/strong><\/p>\n<p>\u200bSpeaking on the shift, former Ambassador Dina Mufti emphasized that digitalizing media is a timely and necessary evolution for Ethiopian news organizations. &#8220;The idea of digitalizing media is an idea whose time has come,&#8221; Dina noted, highlighting Ethiopia\u2019s historic role in African liberation, continental unity, and economic growth.<\/p>\n<p>\u200b<strong>Navigating Key Continental Agendas<\/strong><\/p>\n<p>\u200bAmbassador Dina Mufti outlined four major continental pillars that the newly transformed digital platform &#8216;AMECO Africa&#8217; will focus on to foster integration and dialogue: Agenda 2063: Promoting the long-term vision for a prosperous and united continent.<br \/>\n\u200bAfrican Continental Free Trade Area (AfCFTA): Supporting trade integration and economic collaboration across member states.<br \/>\n\u200bPeace and Stability: Amplifying efforts toward regional security and peacebuilding.<br \/>\n\u200bAfrican Solutions for African Problems: Championing local initiatives to address continent-wide challenges.<\/p>\n<p>\u200b<strong>Strategic Advantage from the Heart of Africa<\/strong><\/p>\n<p>\u200b&#8221;Operating in Addis Ababa\u2014the diplomatic capital hosting the African Union (AU) and the UN Economic Commission for Africa (ECA)\u2014gives AMECO Africa a distinct advantage,&#8221; Ambassador Dina noted. &#8221;AMECO Africa will commit itself to leverage this position by engaging civil society, academic institutions, think tanks, and African elites to tell authentic, Pan-African stories.&#8221;<\/p>\n<p>\u200b<strong>Fast, Inclusive, and Transparent Reporting<\/strong><\/p>\n<p>\u200bWhile acknowledging challenges such as cyber security, digital infrastructure access, and misinformation, Dina Mufti stressed that digital media&#8217;s speed, transparency, and reach far outweigh the obstacles. He noted that the new digital platform will complement traditional media outlets, offering faster delivery and broader accessibility.<br \/>\n\u200b&#8221;This will make African independence complete,&#8221; Dina stated, expressing optimism that AMECO Africa will serve as a vibrant, unifying voice for the continent.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>By Miwodew Muluye \u200bAddis Ababa (AMECO)- In a major transition timed with the Ethiopian New Year, AMECO English has officially\u00a0 transformed into AMECO Africa, shifting to a fully digital-only media platform designed to elevate its coverage from regional reporting to a pan-African scope. \u200bSpeaking on the shift, former Ambassador Dina Mufti emphasized that digitalizing media [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3],"tags":[],"yst_prominent_words":[759,893,452,455,453,590,78,927,457,879,726,51],"class_list":["post-2727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local","category-news"],"_links":{"self":[{"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/posts\/2727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/comments?post=2727"}],"version-history":[{"count":1,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/posts\/2727\/revisions"}],"predecessor-version":[{"id":2730,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/posts\/2727\/revisions\/2730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/media\/2729"}],"wp:attachment":[{"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/media?parent=2727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/categories?post=2727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/tags?post=2727"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ameco.et\/english\/wp-json\/wp\/v2\/yst_prominent_words?post=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}